EdStart: a children’s sports education provider on a mission to beat childhood obesity. Conker created a one-of-a-kind resource for EdStart to offer schools, subtly showcasing their expertise and offering.
Celebrate EdStart’s 10th birthday with a bang – it was time to shout about all the great work this exciting business has done over the last decade.
Create opportunities for EdStart to grow its school network and open doors to new business prospects in a non-salesy way, providing multiple reasons to be in touch.
Raise EdStart’s profile and underscore its serious pedigree to specifiers of its services, with prestigious award wins, whilst creating a bond to its young users too.
Ambassadors who pack a punch:
Forged and developed links between EdStart and key influencers in the sporting world – from Olympian and I’m a Celeb star Sam Quek, to rugby legends Zinzan Brooke, Adrian Morley and champion boxer Jamie Moore. We put our celebrity ambassadors to work presenting a lively children’s video, which we took on tour.
School Roadshow:
Devised & launched an educational school roadshow, placing EdStart directly in front of the decision makers – creating touchpoints for return visits and selling opportunities.
Rewarding Success:
Conceptualised and activated EdStart’s Kids 4 Kids award scheme, another valuable touchpoint with schools, helping secure those all-important contracts.
Keeping Strong Company:
Aligned the company with influential organisations, using Conker’s extensive network of industry contacts. This includes Our Healthy Future – a collective of doctors and healthcare professionals.
4x
National award wins in the space of 12 months
8x
Boost to social media reach with celebrity ambassadors
1000s
of eyes on EdStart’s video, as part of the school roadshow.
“When EdStart reached its 10-year milestone I wanted to work with an agency that would help show how far we’d come & push us to the next level. Conker did that and more, taking our ten-year goals and objectives onboard and creating targeted campaigns that delivered what we were looking for.
The school roadshow Conker developed is continuing to help us start conversations with important decision makers.
Conker has a real passion for what they do. They created a set of tools that moved our comms lightyears ahead. They’ve made a real difference!”
Chris Irwin – Managing Director, EdStart
